Case Study: How I 4X'd an eCommerce Brand's Sales in 30 Days

In January 2025 I was brought in to help Shadmart, a Bangladeshi eCommerce store. They were burning cash on Facebook Ads with a 0.9 ROAS. Here's exactly what I did to turn it around.

Before State

• 50 orders/month, ROAS: 0.9

• Broken Pixel - purchase events not firing

• Zero retargeting campaigns

• 78% cart abandonment, no recovery

Step 1: Fix Tracking

Pixel was misfiring. After proper Pixel + CAPI setup via WooCommerce plugin, Event Match Quality went from 4.2 → 8.1 in 7 days. Now Facebook actually knew who was buying.

Step 2: Rebuild Campaign Structure

3-layer funnel: TOFU (broad targeting for new buyers) → MOFU (retarget 3/7/14-day website visitors) → BOFU (Dynamic Product Ads for cart abandoners).

Step 3: Abandoned Cart Recovery

Mailchimp sequence: Email 1 at 1hr (reminder) → Email 2 at 24hr (social proof + FAQ) → Email 3 at 72hr (10% discount). This alone recovered 18% of abandoned carts.

Step 4: Creative Testing

Tested 12 ad variations across 4 formats. UGC-style testimonial creative outperformed all others by 2.3X.

Results After 30 Days

• Orders: 212/month (4X increase)

• Facebook ROAS: 3.8

• Cart recovery: 18%

• Cost per purchase: down 62%