Running Facebook Ads is easy. Running them profitably? Much harder. After auditing dozens of ad accounts, I keep seeing the same five mistakes. Good news: every one is fixable.
Either targeting everyone or narrowing too tight. Start with 500K–3M audience size and let the algorithm optimize.
Fix: Use interest-based targeting as a starting point, then switch to broad matching once you have 50+ conversion events.Your ad gets the click - your landing page closes the sale. Mismatched headlines, slow load times, and missing social proof all kill conversions.
Headline must match your ad exactly (message match)
Remove all navigation - one goal only
Load under 3 seconds on mobile
Add testimonials above the fold
Facebook needs 50 optimization events per ad set within 7 days. Most people quit at day 2. Give each set at least $18 and 5–7 days before judging.
Always test 3–5 variations: different hooks, images, and CTAs. You cannot know what wins without testing.
Without proper conversion tracking, Facebook optimizes for clicks - not sales. Install Pixel, set up standard events (ViewContent, AddToCart, Purchase), and verify with Pixel Helper.