Social media strategy, content creation and audience growth for Flowup BD a Bangladesh-based online learning platform teaching AI image and passive income skills building an engaged audience and driving course enrolments.
Flowup BD is a Bangladesh-based online learning platform where students learn to use AI tools — specifically AI image generation — to create passive income streams. Their primary audience is beginners looking for practical, step-by-step digital income skills.
In the online education market, trust and demonstrated results are everything. Prospective students need to see that real people have completed the course and made real money before they enrol. The challenge was building that social proof and audience engagement from a relatively new platform.
Additional challenges:
The course content was strong but the platform had no consistent social media presence to attract new students
Content was not differentiated — it looked like dozens of other "make money online" pages
There was no retargeting setup, so people who visited the course page but did not enrol were lost
Content Strategy
I built a content strategy focused on demonstrating results — showing real student outcomes from the AI image income course through before-and-after income screenshots, short tutorial clips and student testimonials. This content builds trust at every stage of the buyer journey.
Platform Strategy
Facebook: community-building content, live Q&A sessions, student success stories
Instagram: visual AI image outputs, quick tips and reels showing the course in action
YouTube: longer tutorial content targeting search queries like "AI image to income Bangladesh" and "earn from AI tools" — SEO-optimized for discoverability
Audience Building
I created a content calendar with a consistent 5-posts-per-week schedule. Engagement content — polls, questions, challenges — was prioritized to build organic reach without paid ads.
Retargeting Setup
I installed the Meta Pixel on the course landing page and set up retargeting campaigns for course page visitors who did not enrol, using student testimonial content as the creative.
[EDIT: add follower growth numbers across platforms]
[EDIT: add course enrolment uplift or lead data]
Consistent content presence built across Facebook, Instagram and YouTube
Student success content library developed for ongoing social proof
Meta Pixel and retargeting campaigns set up
Social media presence built across Facebook, Instagram and YouTube
Student testimonial content library created
Meta Pixel retargeting set up for course page visitors
[EDIT: add follower growth, enrolments or cost per lead]